PC brand Dell has relaunched its customer research community IdeaStorm to encourage more consumer feedback for its products and services.
It has relaunched its community site with features including a new Storm Sessions section, hosting timed discussions around specific topics that Dell has plans to change or upgrade with the help of customers’insights.
The overhaul is part of Dell’s strategy to incorporate customers and the community into decisions around products and services.
Manish Mehta, VP of social media and community at Dell, said it was a new way to listen and respond to clients. “Gone are the days of solely relying on traditional focus groups or phone and web surveys. Social networks have the power to harness that intelligence in a much more organised and efficient manner than ever before,” said Mehta.
Dell is also using social media to increase sales as well as for product development and last week announced it had generated $6.5m in sales on Twitter since its Dell Outlet profile launched in 2007 (nma 10 December 2009).