Microsoft Australia has today unveiled four new adverts made in partnership with computer manufacturers Dell, HP, Sony and Toshiba for Windows 7.
All featuring the “I’m a PC” slogan, the ads follow four PC users as they go globe-trotting to their respective manufacturer’s HQ, where they then talk about a new feature of Windows 7 that they supposedly wanted in the new OS. The four features mentioned include the new easy-to-use wireless networking features, improved startup times, a great entertainment machine and the new touch features.
“The campaign is an extension of the “My Idea” Windows 7 launch campaign – but this time we went a little ‘larger than life’ with the core creative idea and we used actors to voice the feedback and input we received towards Windows 7 rather than using the real people who participated in our Windows focus groups as featured in our first round of ads” Lisa Hickson, Marketing lead for Consumer and Online at Microsoft Australia said.
“[The result was] A series of entertaining ads, each with a different take on the ‘My Idea’ campaign – and actors representing the thousands of voices that we listened to from across the globe.”
All four ads will be showing across Channel 9, Channel 7 and Channel GO! and you can watch them now on Windows 7 Australia’s YouTube page.
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