According to the American science and technology information web site CNET reports, responsible for Windows Phone system design of Microsoft top Joe bell eph has ROM (Joe Belfiore) in an interview admit, Microsoft’s mobile operating system for its make a new design, it is in order to deal with the challenges of the apple iPhone.
Bell’s in Florida he accept the New York times interviews that: “apple to this industry has brought great changes, their product design is very unique, consumers won the favor. We want to responded to launch a competitive, but not the same product.”
Although Microsoft into the smart phone market time earlier, but for the operating system problems always stalled and the problems exist in reference to the menu screen desktop system design multifarious. As the industry insiders told the New York times says, once the iPhone strong rise, Microsoft top understand their operating system on the design cannot competition.
Microsoft engineering department chief executive Terry Myerson (Terry Myerson) later called mobile department management team held a meeting to discuss its operating system’s future. After more than seven hours of discussion, they decided Windows Mobile has not worth saving. Myerson told the New York times: “we have nose-dived, this lets you have the full freedom to try new design to set up a new team, put forward the new road map.”
Microsoft mobile department, they conclude that starting from scratch on its mobile operating system to design is necessary to lift, Microsoft senior director Charlie JinDeEr (Charlie Kindel) will the move and the American explorer Alan LuoErSiDu (Aron Ralston) brokeback survival story comparable. LuoErSiDu was in Utah for hiking mountaineering, his arm was a boulder pressure live, in order to escape, and he fought to cut the pain arm.
Movie “127 hours” is based on the true story of the LuoErSiDu adaptation. JinDeEr said: “this by apple and blackberry consists of the big stone pinned the we arm. Microsoft spent three or four years, trying to break out.”
The facts proved that Microsoft mobile operating system to design an expensive, Google so nibbled on a Microsoft many market share. In the third quarter of 2010, Windows Phone 7 smartphones introduced, Microsoft mobile operating system market share to 9%, well below the RIM blackberry (33.5%), Google Android (26%) and apple iOS (25%). A year later, Microsoft mobile operating system market share is shrunk to 5.2%, and the share of Android is up to 46.9%.
Nokia will be in international consumer electronics show in Las Vegas this week rolled out Windows Phone Lumia 900 smart phones, Microsoft hoping to make a “season-to-season turnaround”. According to the report, Microsoft and nokia plans in the United States market spend $200 million used to promote the Windows Phone 7 to be released smart Phone series products.